Danimals Image Carousels
After rolling out a fresh new rebrand Danimals needed to make sure their e-commerce had the same level of strategy and style using their new brand assets.
A rebrand is not just about the logo, but the style, tone, and voice that presents your brand to the world. Danimals knew they had a fabulous new rebrand to rollout and needed matching e-commerce images to support their new look and new consumer target strategy.
One aspect of this involved redesigning the image carousels and supporting enhanced content for their product pages on Amazon. Some images would be parent images that stayed consistent across all flavors explaining the nutrition benefits and cross sell opportunity. But some images needed to adapt for multiple flavors, larger or smaller packages, and even licensed partnership packaging with Disney Princesses and Paw Patrol. 6 rounds of revisions and 22 flavor variation exports later, the project was ready to go live!
This work was done for Flywheel Digital.
22 flavors across 2 different product types
Design Skills:
E-Commerce Strategy, Layout Design, Branding Strategy, Mobile and Web Design, Typography, Incorporating Client Feedback, Image Optimization, Product Design, Production Versioning, Exporting for Client Handoff, Adobe Photoshop
Deliverables:
6 rounds of client feedback
Image carousel including 7 images for each flavor
3 unique flavor images
4 parent images
PSD and JPG files organized for client handoff
22 total flavors across 2 different product types
Supporting enhanced content for pouches and smoothies
5 images total for each product type, used across all flavors
